La Rural, Buenos Aires

Parallel Rooms | Session 2 | Room 3

First Things First: Making Exhibitions for a General Audience
Parallel Rooms | Session 2 | Room 3

Debuted in November 2017, Parallel Rooms is an Art Basel Cities Talks Program format that allows attendees to choose from and roam among multiple conversations happening simultaneously. In Session II, four talks take on the theme: Art in the Public Sphere.

In this conversation, curators Max Andrews and Lara Marmor will discuss the challenges around what has become their primary job: curating and positioning an exhibition for a non-expert audience. Together they discuss: Are there curatorial strategies for speaking to a larger public? What can we do to encourage novices to visit an exhibition and help them enjoy it?

This session is free and open to the public, and will be held in Spanish.

Max Andrews is a Bath-born, Barcelona-based curator. He obtained a BA (Hons) in critical fine art practice at the University of Brighton, UK, before completing a MA in curating contemporary art at the Royal College of Art, London (2001–2013). He has been a curatorial fellow at the Walker Art Center in Minneapolis (2003–2004), USA and Special Projects Curatorial Assistant to Director, Tate Collection, London (2004– 2005). Andrews is a contributing editor of Frieze magazine, where he has regularly published since 2004. In 2005 he cofounded the curatorial office Latitudes with Mariana Cánepa Luna.

Lara Marmor is an independent curator. She obtained a BA in arts from Universidad de Buenos Aires and completed the Brazilian culture program at Universidad de San Andrés, Buenos Aires. She worked as assistant to the director at Museo de Arte Moderno de Buenos Aires, and in 2013 was awarded the first prize in the Programa de Jóvenes Curadores organized by arteBA. Marmor teaches at Universidad Torcuato Di Tella and contributes to several magazines and journals.

Organizer:  Art Basel Cities in collaboration with arteBA Fundación

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TALKS PROGRAM