Special Sector

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General Idea

<p>One of the largest of General Idea’s <em>AIDS</em> works, this new painting forms a cross consisting of five panels that echoes the form and dimensions of Robert Indiana’s <em>LOVE Cross </em>(1967), while also mimicking the emblem of the International Red Cross.</p><p>The first <em>AIDS</em> work was made as a fundraiser for the first Art Against AIDS benefit in 1987. General Idea appropriated the colors and stacked letter design of Robert Indiana’s widely quoted <em>LOVE</em> (1966), re-configuring it to read AIDS. Over the next seven years, General Idea produced <em>AIDS</em> paintings, posters, wallpaper, postage stamps, public sculpture, and billboards, spreading the AIDS logo in an effort to increase awareness of the HIV virus. It was perhaps one of the first examples of what is called a ‘viral campaign’: The artist group poignantly named this (pre-social media) endeavor ‘Imagevirus’.ʼ</p><p><strong>General Idea</strong> was formed in 1969 in Toronto by AA Bronson (born 1946), Felix Partz (1945-1994) and Jorge Zontal (1944-1994). The three artists worked and lived together until the deaths of Partz and Zontal in 1994 from AIDS-related causes. AA Bronson lives and works in Berlin.</p>

Audio Guide

Mitchell-Innes & Nash, Mai 36 Galerie, Esther Schipper, Maureen Paley

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