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1. Click on the login link provided in the designation email.
2. If you are logging in for the first time, you will be asked to create a password (left image). If you have logged in before, you will be presented with the login form (right image). When creating your password, ensure that it is at least 7 characters long and contains one uppercase character.
Please be sure to use the email address where you received your designation invitation as your login &ndash; this is typically your personal museum email address. If you are unsure who your institution&rsquo;s primary contact is, please be in touch with your regional contact:
<ul>
<li>Europe: Viktor Mejzlik, <a href="mailto:viktor.mejzlik@artbasel.com" target="_blank" rel="noopener">viktor.mejzlik@artbasel.com</a></li>
<li>Americas: Lucy Killian, <a href="mailto:lucy.killian@artbasel.com">lucy.killian@artbasel.com</a></li>
<li>Asia-Pacific: Elizabeth Lau, <a href="mailto:elizabeth.lau@artbasel.com">elizabeth.lau@artbasel.com</a></li>
</ul>

3. Select your name to go to your museum dashboard.
4. Select Designations

5. You will be presented with the VIP designation page where you manage your designations. Here you can designate your VIP guests, review the designation status or cancel designations. You can designate for 4 different VIP cards: First Choice or Staff First Choice, Preview or Staff Preview.
Please ensure that your Donors, Patrons and Members are designated with their private email addresses.
Please use your available staff packages to designate your senior level staff members who plan to attend the show. These are available to assist with your allocation numbers &ndash; but provide the same access and benefits.
First Choice and Staff First Choice
<ul>
<li>Admission to First Choice opening (Tuesday, June 17, 2025, 11am - 8pm)</li>
<li>Permanent Admission</li>
<li>Admission for cardholder &amp; 1 accompanying guest</li>
<li>Unlimited opening (Monday, June 16, 2025, 4pm - 8pm)</li>
<li>Admission to Collectors Lounge</li>
<li>BMW VIP Car Service</li>
<li>Free Public Transport</li>
<li>Free admission to Basel museums &nbsp;(excl. Schaulager - reduced price)</li>
<li>Welcome Breakfast</li>
<li>Admission to Unlimited Night</li>
<li>Personal assistance at VIP Desk</li>
<li>VIP Program</li>
<li>Admission to Unlimited Early Access (Thursday, June 19 to Sunday, June 22, 10am-11am)</li>
<li>Admission to Liste upon accreditation</li>
</ul>
Preview and Staff Preview
<ul>
<li>Admission to Preview opening (Tuesday, June 17, 2025, 4pm - 8pm)</li>
<li>Permanent Admission</li>
<li>Admission for cardholder &amp; 1 accompanying guest</li>
<li>Unlimited opening (Monday, June 16, 2025, 6pm - 8pm)</li>
<li>Admission to Collectors Lounge</li>
<li>Free Public Transport</li>
<li>Free admission to Basel museums (excl. Beyeler, excl. Schaulager - reduced price)</li>
<li>Admission to Unlimited Night</li>
<li>Personal assistance at VIP Desk</li>
<li>VIP Program</li>
<li>Admission to Unlimited Early Access (Thursday, June 19 to Sunday, June 22, 10am-11am)</li>
<li>Admission to Liste upon accreditation</li>
</ul>
6. Two numbers are displayed in each VIP card type section. The first number shows your remaining designation slots and the second number is your contingent. Designations can be added until the first number is 0.

7. Selecting one of the VIP card types will expand the section revealing the access times for each card and the buttons to designate your VIP guests for the corresponding card type.
To designate a new First Choice VIP guest, select the &bdquo;Add new&ldquo; button in the First Choice section.

8. Fill out all fields and click Add. Once added, your designation is automatically saved in our system. Please ensure that a valid and personal email address of your VIP guest is provided. Due to data protection laws you are not allowed to use your own email address as a placeholder to register your VIP guests but you are requested to list your designated guest&lsquo;s email. it is important to use their personal email, as this email will be used when sending their invitation, and as their login to access their Digital VIP Card.

9. The designation will now be listed in the First Choice section. Note that one designation slot will be deducted from your contingent. Repeat steps 7 to 8 to designate additional VIPs in the respective VIP card type section. To remove a designation, select the delete icon. The cancelled designation will be credited to the &ldquo;Open&rdquo; designation.

10. After the designation deadline, the designation status updates automatically from &ldquo;Saved&rdquo; to &ldquo;Invited&rdquo;. This indicates that your VIP guest will shortly receive the invitation email in which your VIP guest is asked to confirm their attendance with instructions on how to access their Digital VIP Card in the official Art Basel App. You will not be able to cancel designations after this deadline as the VIP guest is now informed about the invitation.

You will still be able to designate guests after the designation deadline, and they will be included in subsequent invitation emails throughout the spring leading up to the show. Newly designated guests typically receive their invitation within one week of you submitting their names. Designations will be possible up to and throughout the show. Kindly note that it may take a few hours for each new designation to be processed. All invitations (confirmed and unconfirmed by VIP) will be available digitally within the Art Basel app.
11. Select from previous designations.
To facilitate your designation process, you can look up past designations and select multiple VIP guests to be designated.

Welcome,

VIP Designation Manual Museums