Data Protection

1. Data protection principles

The protection and safety of the personal data of those who use our websites are of key importance for MCH Group Ltd. and all its affiliated companies (MCH). The information set out below is designed to show users how MCH protects users' personal data against manipulation, loss, destruction and abuse.

MCH Swiss Exhibition (Basel) Ltd. as a subsidiary of MCH Group Ltd. is the organiser of the international art show "Art Basel in Basel". MCH Swiss Exhibition (Basel) Ltd.'s subsidiaries Art Basel U.S. Corp., Florida USA, and Asian Art Fairs Limited, Hong Kong, are responsible for the organisation of "Art Basel in Miami Beach" (organised by Art Basel U.S. Corp.) and "Art Basel in Hong Kong" (Asian Art Fairs Limited).

By navigating on the MCH websites as a user and communicating with us by electronic means, you acknowledge and accept that your direct and indirect data (cookies, connection data and system data) will be processed in accordance with these data protection provisions. You also note that MCH can change these data provisions, or supplement, extend, remove or update them by any other means, as it sees fit, at any time and without giving notice.

2. Capture and use of personal data

The capture, processing or use of users' personal data serves the following purposes, in particular:

a. Contact enquiry

Any data transmitted by the user of the website ("User Data") is transferred to and processed centrally by MCH for administrative and marketing purposes.

In the case of VIP designations, the correspondent data will be processed only in conjunction with the respective fair/show for which the data was provided, unless the same data is already in our database. In the case of marketing communications, the User Data (especially name and contact details) will be transferred to MCH and processed to send information to users in relation to the fairs/shows. Users' consent is required before we do so. If you wish to opt out from receiving marketing communications, please send an email to

b. Registration for the online shop and online orders

Unless MCH obtains the users' further consent, MCH will only use data (such as name, address, e-mail address, telephone number, fax number) for carrying out the registration and processing the order.

c. Online and offline advertising

Only if we have received your express permission will we send you, by e-mail, customer satisfaction surveys, information on products, events and newsletters relating to MCH products, which could be of relevance for you.If you give us further permission during online registration, online contact enquiries or online orders, we will also use your online details for customer analyses, competitions and written advertising by post.

d. Online applications

If you apply online for one of our job or training offers, or for an internship, we will use your details solely for processing your application. As soon as your data is no longer required, it will be deleted and the documents you sent us either returned or destroyed.

3. Forwarding of data to MCH

With regard to the transmission of their own data and third-party data, the user guarantees that this data is true and correct and that they are authorised to transmit such data. In the case of unauthorised, untrue or incorrect transmission of their own data or third-party data, and in the case of any negative consequences arising therefrom, the user undertakes to indemnify MCH.

4. Cookies and web-tracking

General information on the use of cookies:

To ensure that their websites are user-friendly and optimally coordinated to the needs of their users, MCH and third-parties commissioned by MCH may use cookies in certain areas. "Cookies" are small text files that are saved locally on the hard disk of the user's computer and are kept available to be called up at a later date; they facilitate the use of online offers.

The user can prevent the installation of cookies through the corresponding setting on their browser software. It should, however, be noted that, in this case, it will perhaps not be possible to use all the functions of this website to their full extent. Through the use of this website, you agree to MCH Group and its agents processing the data captured on you in the manner described above, for the above-mentioned purpose.

Consent to or rejection of cookies:

The user can give their consent to, or reject, cookies (including for web tracking) via the settings on their web browser. Users can configure their web browser in such a way that they are notified if cookies are set up, or they can reject cookies completely. They will then, however, no longer be able to use all the functions of the MCH websites. Users can find out about these options for the most commonly used browsers under the following links:

General information on the use of web tracking:

When its web pages are used, MCH can also employ cookies to permit an analysis of the use made of the web pages by the user (web tracking). The information generated by the cookie on the use of the internet offerings (search engines used, search terms employed, languages used, origin of visitors by country, the browsers, plugins, referrers used, the time spent, the arrival and departure pages, the abort rates, IP address, etc.) are only ever used anonymously and for statistical purposes. This information is used in isolation from personal data and is only collated with personal data if the person concerned gives their express permission, which is requested separately. No conclusions can therefore be drawn from this information regarding personal data.


Webtrekk Q3, a web analysis service operated by Webtrekk GmbH, can capture and save data on the MCH websites from which use profiles can be established, employing pseudonyms. These use profiles are employed to analyse visitor behaviour and are assessed for purposes of configuring our offerings to meet the requirements. Cookies can be used to this end.

The information obtained in this way on the use of this website is transmitted to Webtrekk servers within the EU and saved there. Webtrekk Q3 will use this information to assess the use made of the website so as to draw up reports for MCH on the user's website activities.

Further information on data protection for Webtrekk Q3 and the data protection declaration may be found at:

Google Analytics:

The MCH websites may use Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses "cookies", text files that are saved on the user's computer and permit an analysis of the use made of the website by the user. The information generated by the cookie on the use made of this website will generally be sent to a Google server in the USA and saved there.

By activating the IP anonymisation on this website, however, users can make sure that Google shortens the IP address beforehand within European Union member states or in other contracting states to the agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate the use made of the website, to compile reports on the website activities and to provide further services to the website operator in conjunction with website and internet use. The shortened IP address transmitted by Google Analytics from the user's browser will not be merged with other data from Google.

Users can prevent the capture of data generated by the cookie which relates to the use of the website (including the user's shortened IP address) for Google and the processing of this data by Google by downloading and installing the browser plugin that is available under the following link:

Omniture Sitecatalyst:

On the MCH websites, data can be captured and stored by Omniture SiteCatalyst, a web analysis service from Adobe, which is used to compile use profiles under pseudonyms. These use profiles are employed to analyse visitor behaviour and are assessed for purposes of configuring our offerings to meet the requirements.

The information acquired in this way on the use of the MCH websites is transmitted to servers of Omniture SiteCatalyst within the EU and saved there. Omniture SiteCatalyst will use this information to evaluate the use of the website and to compile reports for MCH on the user's website activities.

Further information on data protection at Adobe Omniture SiteCatalyst and the data protection declaration may be found in the Adobe Privacy Center at:


MCH would like to point out that the MCH websites can contain AddThis boxes ( AddThis is a freely accessible service in the internet which makes it possible to mark each of our websites as a bookmark/favourite and share them with other users in social networks (social networks are services such as Facebook or Twitter). By using the AddThis box, the user agrees to the processing of the data by AddThis LLC USA. MCH does not process the data in question or forward it to third parties. Cookies are employed through the use of "AddThis". If users do not wish AddThis to collect data on them via our websites, these AddThis elements must not be used. Users can also object to the use of their data at any time by means of an "Opt Out Cookie" ( Further details on this are likewise available on the above-mentioned website of AddThis LLC USA.

Social plugins:

The MCH websites use social plugins ("plugins") in some cases, which are operated by social network suppliers (e.g. Facebook, Twitter, etc.). The suppliers of the social networks can use these plugins for capturing data, among other things. MCH has no influence whatsoever on this data capture or on the further processing and use of the data by the suppliers of the social network and declines all responsibility.

5. Links

MCH websites can be connected to other websites via links and also pass users on to these other websites (e.g. Google Picasa, Google Forms). Links of this type can also be incorporated in MCH websites but are then marked by means of the corresponding logo or a text notice. These websites provided by third parties are outside our sphere of influence and are not covered by this information on data protection. If users access other websites via the links provided, the operators of these other sites can save your personal data. MCH does not assume any liability for activities and data protection provisions or their observance by these third-party suppliers.

6. Data security

MCH and our service providers implement technical and organisational security measures in order to protect the users' personal data that is administered by us against random or deliberate manipulation, loss, destruction or against access by unauthorised persons. The data processing and the security measures are constantly improved in accordance with technological developments.

7. Server locations

MCH processes the data in Switzerland as a matter of principle and has servers in Switzerland. Since MCH is a globally operating company, users' personal data may be transmitted over borders in exceptional cases. To do this, MCH employs solutions which correspond to the current security standards.

8. Right to information, correction and deletion

If you have any questions regarding the use of your personal data or wish to object to the processing of your personal data, please contact us by e-mail at In such a case, please specify the name of the website on which you entered your personal data, identify yourself and inform us of which specific information you would like to have corrected, updated or deleted. Enquiries regarding the deletion of personal data will be acted upon, giving consideration to all applicable the statutory and ethical archiving and retention obligations.

9. Information/contact address

If you have any questions regarding the capture and use of your personal data by MCH, we shall be pleased to provide you with prompt information on the data saved on you at any time, free of charge. Please send your message by e-mail to or by letter post to MCH Group Ltd., CH-4005 Basel.

Basel, April 2015