Beyond TikTok: Gen Z at the museum
Art institutions are reaching new audiences via thoughtful, dedicated programming
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![A visitor in front of works by Wolfgang Tillmans, presented by Galerie Buchholz at Art Basel's 2019 edition in Basel.](https://dza2a2ql7zktf.cloudfront.net/binaries-cdn/dqzqcuqf9/image/fetch/q_auto,dpr_auto,c_fill,f_auto,w_auto/https://d2u3kfwd92fzu7.cloudfront.net/asset/cms/Art_Basel_Miami_Beach_Magazine_GenZ_10.jpg)
![Young visitors taking a closer look at an artwork during Art Basel's 2019 Hong Kong edition.](https://dza2a2ql7zktf.cloudfront.net/binaries-cdn/dqzqcuqf9/image/fetch/q_auto,dpr_auto,c_fill,f_auto,w_auto/https://d2u3kfwd92fzu7.cloudfront.net/asset/cms/Art_Basel_Miami_Beach_Magazine_GenZ_13-1.jpg)
![Walker Art Center summer program at Bryant Junior High School, Minneapolis, Minnesota, 1968. Photo by Eric Sutherland for Walker Art Center, Minneapolis.](https://dza2a2ql7zktf.cloudfront.net/binaries-cdn/dqzqcuqf9/image/fetch/q_auto,dpr_auto,c_fill,f_auto,w_auto/https://d2u3kfwd92fzu7.cloudfront.net/asset/cms/Art_Basel_Miami_Beach_Magazine_GenZ_2-2.jpg)
![Tala Madani, Untitled (detail), 2019, presented by Pilar Corrias at Art Basel Miami Beach 2019.](https://dza2a2ql7zktf.cloudfront.net/binaries-cdn/dqzqcuqf9/image/fetch/q_auto,dpr_auto,c_fill,f_auto,w_auto/https://d2u3kfwd92fzu7.cloudfront.net/asset/cms/Art_Basel_Miami_Beach_Magazine_GenZ_12-1.jpg)
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