Organized in partnership with ARTE Generali

Going beyond price: alternative value systems in contemporary art

Sophie Perceval, Co-founder, Wondeur AI, Paris Kay Watson, Head of Arts Technologies, Serpentine Galleries, London Jérôme Poggi, Founder & Director Galerie Poggi, Paris Moderator: Dr. Jeni Fulton, Head of Editorial, Art Basel Panel introduction: Jean Gazançon, CEO, ARTE Generali
When we speak about the value of an artwork, we often mean its price. However, the price, especially at auction, only tells part of the story: what happens in the case of artists whose works aren’t readily available on the market, are in the formative years of their career, or are in a period of rapid evolution? This is what alternative valuation systems attempt to address by taking into account datasets based on museum and gallery shows, amongst other signals. Using all the information available, they attribute value based upon how and where an artist is exhibited, and how fast the work is being disseminated. Could these new measurement systems lead to a better understanding of value, and foster a more stable environment for artists, collectors, and gallerists alike? This discussion will highlight the importance of going beyond price when valuing art, particularly in the context of a dynamic art market.
This conversation will be held in English.
Sophie Perceval is the co-founder and co-CEO of Wondeur, an AI fintech company providing insurance companies, wealth management firms and cultural institutions with intelligence on trillions of dollars of art assets. Wondeur is developed by a world-class research team of PhDs from University of Toronto, MIT & MIT Media Lab, working collaboratively with preeminent art specialists. A trained economist, Sophie brings to Wondeur 25 years of experience in the contemporary art world with a focus on artists development, research and innovation.
Kay Watson is a researcher, producer and curator working with art and advanced technologies, photography and video games. She is Head of Arts Technologies at Serpentine and a Trustee of The Photographers’ Gallery and Mediale.
Jérôme Poggi founded his gallery in 2009. Located in front of the Centre Georges Pompidou in the Marais, Galerie Poggi is today acknowledged as one of the most important contemporary galleries in France, with a strong international presence. Firstly trained as an engineer, Jérôme Poggi is a graduate of he Ecole des Hautes Etudes en Sciences Sociales (EHESS, Paris) and the University of Paris I-Panthéon Sorbonne. He practiced as an art historian and curator for 15 years before opening the gallery, being particularly interested in the history of art market. As such he held positions as deputy director of the Domaine de Kerguéhennec, and general coordinator of the French Interprofessional Congress of Contemporary Art. He also founded the NGO « SOCIETIES », whose mission was to promote new channels between art and society by democratizing the process of commissioning, and which he presided during 13 years next to the gallery. He is the author of numerous articles, books and documentary films. 
The Art Basel Paris 2024 Conversations program is curated by Pierre-Alexandre Mateos and Charles Teyssou.
Conversations take place in the auditorium of the Petit Palais, directly opposite the Grand Palais.&nbsp;
Conversations are free and open to the public, booking is recommended. [ ARTE Generali <a href="https://artegenerali.com/art-basel-paris-registration" target="_blank" rel="nofollow noopener noreferrer">Pre-registration link</a> ]
Doors will open 10 min before the event.
Please save the event to your calendar to receive a reminder and access your free ticket on the Art Basel app. You are also welcome to join on a first come first serve basis onsite.
A recording of the Conversation will be available on <a href="https://www.youtube.com/live/45yb3e5gS1Y" target="_blank" rel="nofollow noopener noreferrer">youtube</a>.
Please check the visitor information page for access details: <a href="https://www.artbasel.com/paris/visitor-information/rules" target="_blank" rel="nofollow noopener noreferrer">https://www.artbasel.com/paris/visitor-information/rules</a>

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