Millennial collectors are coming of age – and women are the biggest spenders by undefined

Millennial collectors are coming of age – and women are the biggest spenders

The Art Basel and UBS Global Art Market Report shows that, in the attention economy, art is winning among young people


Installation view of Ian Cheng, BOB (Bag of Beliefs), 2018-2019, at the Venice Biennale 2019. Photo by Andrea Rossetti.
Installation view of Ian Cheng, BOB (Bag of Beliefs), 2018-2019, at the Venice Biennale 2019. Photo by Andrea Rossetti.
Surveys of more than 1,300 HNW collectors conducted by Arts Economics and UBS Investor Watch in seven markets (the US, UK, France, Germany, Singapore, Hong Kong, and Taiwan) indicated that millennial collectors purchased the most and spent the most.
Surveys of more than 1,300 HNW collectors conducted by Arts Economics and UBS Investor Watch in seven markets (the US, UK, France, Germany, Singapore, Hong Kong, and Taiwan) indicated that millennial collectors purchased the most and spent the most.
A detail from Goin To A Go-go!!, 2014, by Japanese artist Mr., on view at Kaikai Kiki Gallery, during Art Basel Hong Kong 2019.
A detail from Goin To A Go-go!!, 2014, by Japanese artist Mr., on view at Kaikai Kiki Gallery, during Art Basel Hong Kong 2019.