It Heat Hit, 2010

Basel 2015
It Heat Hit

MOT International

Laure  Prouvost It Heat Hit, 2010 Video 7:21 minutes Laure Prouvost uses the irresistible pull of the narrative tradition within film to seduce and entertain the viewer with witty and mesmerising juxtapositions of text and image. Yet implied storylines are quickly undermined by out-of-context comments and visuals that introduce a surreal dimension to the viewing experience. It, heat, hit, 2010 is a work that constructs and propels an inferred story through a fast-moving sequence of written commentary and excerpts of everyday incidents and pictures that have been filmed by the artist. This video is a sensory overload, featuring direct address, on-screen text, fast cuts, surround sound, and narrative disruption—all delivered with mischievous humor. Images, such as a swimming frog or snowy street scene, are followed by statements of love and implied violence. These are inter-cut with strange, disconnected images, such as close-ups of flowers, body parts or food. The mood of the film gradually becomes darker and more unsettling, though nothing is stated directly. The growing intensity of the film is reinforced by the oppressive rhythm of a drum which accompanies snatches of music and speech. As with Prouvost's other films, the pace tests the limits of perception and makes it hard to take in every image and comment. Repeated viewing subtly shifts what is understood each time, as Prouvost highlights the slipperiness of meaning and notions of reality.