Single-channel Video, Colour, Sound, 3min, Exercise Apparatus, 68x52x142cm 0For this project, Yu experiments again with strategies that place processes and actors between himself and the presentation of his work. Yu contacted SOLUTIONS, a network of professionals providing custom services across all markets, to work with him on this project. The relationship between artist and agency refracts directorial and creative responsibility throughout the various aspects of the presentation. The stage for this to play out, the booth at the fair, doubles as a showroom of ready-mades — an exercise apparatus — allegorical to the fundamental and topical concerns of presentation. Using the language of advertising, the video recasts illusions of intent to sale.
Yu Cheng-Ta (b.1983) currently lives and works in Taipei. Working primarily with non-professional actors who are made to perform or enunciate in languages that are not their own, Yu creates works that deal with the interstitial gaps and humorous misunderstandings that arise when different languages and cultures collide. He has participated in major international group shows such as Forum Expanded at 65th Berlin Film Festival (2015), "Social Factory”, Shanghai Biennale (2014), the 5th International Biennial of Media Art at Experimenta in Melbourne, Australia (2012), Made in Asia Art Festival in Toulouse, France (2012), the 6th Taipei Biennial (2010), the 53rd Venice Biennale (2009) and World Selection of Contemporary Art, Biennale Cuvée 09, Linz (2009).