Since the mid 1980s, Gerwald Rockenschaub has collected an extensive cache of reductionist geometric forms, colour concepts, computer animated loops and industrial techniques which he uses to realise his personal visual vocabulary in a range of media. His work mirrors the culture of logos, the pictorial symbols of our contemporary visual culture, which communicate traffic signs, product advertising or optical guidance systems. This new work is characteristic of the artist’s analytical strategy and reduced palette of materials. Paradoxically, the screws that are traditionally used to hang the works, are visible and become not only a part of the art work, but also define the composition. They emphasize Rockenschaub’s structural approach and the self-referential aspect of his work.
