The work takes the form of an advertisement. Made of newspaper collages of an automated performer, with their performance ripped away, and their gesture left in place. This is over-laid with script sampled from an advertising agency's meeting notes on how to harness and deliver employees 'real life' stories for economic gain, now rendered as a distorted, illegibly inflated piece of jargon. This particular poster depicts Beyonce lip-syncing - the title of the work, a verbatim of Beyonce's response as to why she had no choice to technically enhance her live delivery.