Color commentary: How Cromoactivismo uses the power of hue to challenge invisible systems by Vanessa Bell

Color commentary: How Cromoactivismo uses the power of hue to challenge invisible systems

Vanessa Bell

An artist-activist collective in Buenos Aires agitates for tolerance by redefining our associations with colors


Cromoactivismo partnered with the queer activists Columna Orgullo en Lucha during the 2017 Pride March in Buenos Aires, with signs offering new interpretations of the color brown. Image courtesy of the artists.
Cromoactivismo partnered with the queer activists Columna Orgullo en Lucha during the 2017 Pride March in Buenos Aires, with signs offering new interpretations of the color brown. Image courtesy of the artists.
Left: Mariela Scafati painting a sign. Right: Cromoactivismo partnered with the queer activists Columna Orgullo en Lucha during the Pride March in Buenos Aires, 2017. Image courtesy of the artists.
Left: Mariela Scafati painting a sign. Right: Cromoactivismo partnered with the queer activists Columna Orgullo en Lucha during the Pride March in Buenos Aires, 2017. Image courtesy of the artists.
A demonstration in Santa Fe in May 2018 shows the signature green bandannas adopted by the women’s movement nationally. Photo by Ana Clara Nicola, courtesy Wikimedia Commons.
A demonstration in Santa Fe in May 2018 shows the signature green bandannas adopted by the women’s movement nationally. Photo by Ana Clara Nicola, courtesy Wikimedia Commons.
In May 2017, members of Cromoactivismo banded together with other artists and activists to support mothers of those disappeared during the military junta that ended in 1984. Photo courtesy of the artists.
In May 2017, members of Cromoactivismo banded together with other artists and activists to support mothers of those disappeared during the military junta that ended in 1984. Photo courtesy of the artists.
As part of Marina De Caro’s exhibition at Museo de la Inmigración in late 2018, Cromoactivismo painted the floor in a new spectrum of shades that overlapped the tiles’ borders. The installation served as a reading room for the group’s first publication. Image courtesy of the artists. Photo courtesy of UNTREF Media.
As part of Marina De Caro’s exhibition at Museo de la Inmigración in late 2018, Cromoactivismo painted the floor in a new spectrum of shades that overlapped the tiles’ borders. The installation served as a reading room for the group’s first publication. Image courtesy of the artists. Photo courtesy of UNTREF Media.