In partnership with UBS

Conversations | Collecting for a purpose: Corporations and cultural institutions

Cathérine Hug, Curator, Kunsthaus Zurich, Zurich Mary Rozell, Global Head, UBS Art Collection, New York Dr. Anne Vieth, Head, Mercedes-Benz Art Collection, Stuttgart Moderator: Matthew Newton, Executive Director and Art Advisory Specialist, Family Office Solutions, UBS, New York
Experts from leading institutional and corporate collections provide valuable insights into the collecting strategies of diverse organizations. They explore the challenges and opportunities in building and maintaining significant art collections, as well as the impact on brand identity and public engagement.
Cathérine Hug holds an MA in art history and has been a curator at Kunsthaus Zürich since 2013, where she has been responsible for retrospectives devoted to Francis Picabia (2016), co-curated with Anne Umland (MoMA, New York); Oskar Kokoschka (2018), co-curated with Heike Eipeldauer (Leopold Museum, Vienna); Suzanne Duchamp (2025), co-curated with Talia Kwartler and Ingrid Pfeiffer (Schirn Kunsthalle, Frankfurt); and Lygia Clark (2025) co-curated with Irina Grund and Maike Steinkamp (Neue Nationalgalerie, Berlin). Among Hug’s many thematic shows are ‘Fly Me to the Moon’ (2019); ‘Take Care: Art and Medicine’ (2022); and ‘Time. From Dürer to Bonvicini’ (2023). Dr. Anne Vieth has been the head of the Mercedes-Benz Art Collection since July 2023. With her team she has realized exhibition projects at the Studio Odeonsplatz in Munich; the Mercedes-Benz Museum; and Espacio CDMX in Mexico City. From 2017 to 2023 she was curator at the Kunstmuseum Stuttgart. There, in addition to post-1945 art, she was in charge of the Otto Dix and Fritz Winter collections and curated the special exhibitions ‘Patrick Angus: Private Show’; ‘Ecstasy’; ‘WÄNDE | WALLS’; ‘From 1914 till Ukraine’; ‘Wolfgang Laib: The Beginning of Something Else’; and ‘Look at the People!’. From 2014 to 2016, she worked at the Staatliche Kunstsammlungen Dresden in the area of research and scientific cooperation. Previously, she was research assistant to the director at the Kunsthalle Mannheim, where she also completed her traineeship. Vieth studied art history, German language and literature, and Spanish literature in Hamburg, where she completed her doctorate in art history. Her research focuses on Classical Modernism and contemporary art. Mary Rozell is the global head of the UBS Art Collection. She is responsible for the strategic direction and management of UBS’s art collection of over 40,000 works of art, considered to be one of the most important collections of its kind. An art lawyer and art historian, Mary is the author of The Art Collector's Handbook: The Definitive Guide to Acquiring and Owning Art (Lund Humphries, 2020). She has acted as an advisor to collectors, artists, and estates on all issues relating to the acquisition, management, and deaccessioning of private art collections, and is a recognized leader in the field. Matthew Newton is an executive director and art advisory specialist on the Family Office Solutions (FOS) team within Private Wealth Management at UBS. Through the UBS Art Advisory, Matthew partners with ultra-high-net-worth clients of UBS to help them build, manage, and plan for exceptional lasting collections in the context of their overall wealth management. Topics of guidance include collecting vision and strategy, navigating the art market, organizing and caring for a collection, and strategic legacy planning. Additionally, Matthew educates private wealth advisors on art and collecting to help them connect meaningfully with clients in their passion asset. Prior to working in financial services, Matthew developed a decade-plus career in the commercial art world, culminating as Associate Director at Michael Rosenfeld Gallery LLC, New York, where he contributed directly to the curatorial vision of gallery exhibitions, directed the global art fair program, managed strategic initiatives including large-scale public commissions, artist estate management, and ambitious museum lending efforts. His integrated hands-on art world experiences provide an array of resources and perspectives in service of comprehensive collecting guidance.
Conversations take place in the Auditorium, Hall 1, ground floor. 
Conversations are free and open to the public, <a href="https://www.artbasel.com/events/detail/90089/Conversations-Collecting-for-a-purpose-Corporations-and-cultural-institutions" target="_blank">book your free seat here</a>. Doors will open 10 min before the event.
Please save the event to your calendar to receive a reminder and access your free ticket on the Art Basel app. You are also welcome to join on a first come first serve basis onsite.
A recording of the Conversation will be available on our <a href="https://www.artbasel.com/stories/conversations" rel="nofollow noopener noreferrer" target="_blank">website</a> and <a href="https://www.youtube.com/user/artbasel" rel="nofollow noopener noreferrer" target="_blank">youtube</a> channel after the event.
Headsets for hearing aids are available on request in the auditorium. Please check the visitor information page for access details.